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A Quick Look at The Turkish Book Market  

2015-07-24 18:39:25|  分类: Book |  标签: |举报 |字号 订阅

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Frankfurt Book Fair 2008, Guest Nation Pavilion - Turkey

A Quick Look at The Turkish Book Market

Turkey is an ancient country with a history of 4,000 years, surrounded by rich cultural landscapes. This is also a very young country. Turkey has one of the highest percentages of young people, which is a crucial indicator for a country’s rich labor resource. Turkey is also considered as the newly industrialized country and an emerging economy, which is stable and growing steadily.



In terms of the publishing industry, Turkey has become one of the leading book markets in the world. Turkey’s Culture Ministry Library chief, Hamdi Tur?ucu, said on CNR Expo Book Fair in Istanbul that the country has the world’s 12th biggest book market.
The market produces about 50,000 titles annually. In 2014, about 56% of the book wholesales market is educational books. In the retail market of trade books, adult nonfiction books accounted for the biggest market share. Since most of the population in Turkey is Moslem, the sector of religion books also plays an important role. Unlike other big market, children and young adult books haven’t become a prominent sector here, which only accounted for 3.6% of the retail market in 2014.

The import books shared 6.97% of the retail market, in which English language teaching (ELT) books had the portion about 47%.  Since 2005, a national translation support program “TEDA” has been launched. With the help of this program, 400 authors' works can be read in 64 countries in 54 languages.

It’s worth noting that the spiraling exchange rates have had an impact on rights sales. An article from Publishing Perspectives pointed out that the instability of the exchange makes Turkish publishers be conservative with their offers.*

E-book Market in Turkey is not thriving as the traditional book market. But the market is growing. The number of e-books published was 1,314 in 2011 and 2,299 in 2013. The main reasons for the weakness are the widespread piracy and the lack of users of e-book devices.

But the weak e-book market doesn’t mean the whole digital publishing business is divorced from reality. Actually the government attaches great importance on Information & Communications Technology (ICT industry) and has carried out a national project called “FATIH” (Movement to Increase Opportunities and Technology), which encourages the use of e-book in the field of education. This project raised by the Ministry of National Education is the top public project in Turkey, aiming to turn every class in Turkish school into “Smart Class”.

In terms of quantity and economic volume, the major centers of the publishing industry are Istanbul, Ankara and Izmir. Since unbalanced regional development, almost all creative industries in Turkey gather in these cities.

We shouldn’t ignore the cultural position of Turkey. Generally, Turkey imports much more creative content than exports. But as a cultural bridge, we must notice the language advantage it has. Turkish films and TV series (through cinema or video media) are being exported to many countries or regions where people speak or are familiar with Turkic languages, such as Mongolia, Kazakhstan, Uzbekistan, Turkmenistan, Azerbaijan, Uygur (Xinjiang, China) and so on. Turkish content products are also been exported to the countries where lives many Turkish immigrants and descendants, such as Germany. More recently they were prospering in the Arab world.

*http://publishingperspectives.com/2015/01/turkish-book-rights-market-buffeted-currency-fluctuations/
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