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A Quick Look at Indonesian Book Market  

2015-07-06 22:59:59|  分类: Book |  标签: |举报 |字号 订阅

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[caption id="attachment_204" align="aligncenter" width="600"]header_indonesien_2015_schwarz_en_51561 Indonesia is the guest of honor of Frankfurt Book Fair 2015[/caption]

A Quick Look at Indonesian Book Market

Indonesia has 17,508 islands, which makes the country the largest archipelago in the world. Indonesia is emerging as a new economy power in Asia. It is also seen as one of the next largest emerging markets in the world. Since 1999, the middle class population has gone through a rapidly growing. Nowadays over half of the population in the country belongs to middle class, and the country is the world’s fourth most populous.

The book market in Indonesia is not yet a huge one, but the potential is prominent. The market is going through a rapid growth period. The turnover in 2013 was about 48.1 million euro, which representing a strong rise of 16.7% from 2012.



Each year about 40,000 titles are produced. The categories in demand are the books of children, religion, textbook, fiction and literature. The children’s book contributed 23% of the total sales value in 2013. With Islam being the dominant religion in Indonesia, religious books also play a leading role. Since the education demands brought by the rapidly growing economy, STM titles are in large demand. Educational institutions, libraries, academics and companies are the buyers. These books are mostly imported from the U.S., increasingly also from India.

More than 40% of all books in Indonesia are translated from abroad. This makes Indonesia the biggest rights buyer in South East Asia. Book rights from English, Arabic, Chinese, Korean and Japanese are mostly welcomed. The Asian culture has notable influence on Indonesia, manga from Japan, pop-cultural of South Korea brought by “Hallyu” (Korean Wave) are all the market’s focus.

E-book market in Indonesia has taken only initial shape. It contributes about 2% of the total turnover. Many publishers are hesitating because the piracy challenge is omnipresent.

But having a digital publishing market which is almost invisible doesn’t mean the country is not in love with digital. Actually, Indonesia is now called the “social media capital” of the world. Jakarta is the most active “Twitter city” in the world. Almost 90% of the internet users in Indonesia used social network regularly. And now above 90% Facebook users in Indonesia access the platform through mobile phones, the number is higher than any other country in the world. A lot of business has been conducted on social network. The takeoff of Indonesia’s ecommerce market can be expected soon.

The creative industry in Indonesia is not as vibrant as the internet, but still noteworthy. In 2011, creative industry supplied about 10% of national export. Fashion is the most dominant sector, following by craft. We should also not forget the film franchises “The Raid”. The two films which showcase the traditional Indonesian martial art were seen as the sign of the rise of Indonesian film. And this also make people interested in the huge potential of the film industry in Indonesia, where has only 800 screens for 240 million people.

It’s amazing that the ancient media, radio, still takes a prominent position in Indonesia. Thanks to the poor infrastructure, city dwellers have to fight with the endless traffic jam every day, and the only battle drums is the radio. Although it sounds like a joke, but Indonesian infrastructure and geographical situation could indeed hurt the book market. Book distribution creates a huge challenge and very costly.

 

[Note: I’ve been doing a research on German Book Fair and International Cultural Exchange since last November in Frankfurt Book Fair. Recently I began working with their new project called “The Markets: Global Publishing Summit, which is a new event from the Frankfurt Book Fair and Publishing Perspectives that showcases seven strong and vibrant publishing regions. (Germany, China, the U.S., Mexico, South Korea, Turkey, Indonesia )

I did some basic research on these markets, sketched the situation in seven short passages. I hope they could deliver some useful information for those who are interested in these markets.]
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