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A Quick Look at The U.S. Book Market  

2015-07-07 18:01:52|  分类: Book |  标签: |举报 |字号 订阅

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[caption id="attachment_209" align="aligncenter" width="600"]Frankfurt am Main, Hessen, Hesse, Deutschland, Germany. 12.10.2014.  Cos Play Jugendliche auf dem Agora Gelaende Finnland. Cool. -  Finland ist der Ehrengast der Frankfurter Buchmesse 2014.   Finnland. Cool. -  Finland is the Guest of Honour 2014 at the Frankfurt Book Fair. Frankfurt Book Fair, 2014
Cos Play at Agora[/caption]

A Quick Look at The U.S. Book Market

The U.S. has the world’s largest and most developed book market. In the traditional publishing industry, over 300,000 titles were produced annually. There are over 300 medium-sized publishers, 86,000 small or self-publishers and of course, the Big Five. There are 13 main bookstore chains and over 1600 independent book selling companies.



However, this market is like an old giant stumbling through a whole new world. Now the challenge is how it could maintain the growth trend in the digital wave. According to the report from The American Association of Book Publishers (AAP), the book sales for 2014 rose by 4.9% to $15.72 billion compared to 2013, which showed a sign of recovery since the figure had declined in the past few years. The sector of adult fiction was falling, the sales went down by 11.3% in 2014.

The increase was mainly driven by children’s and YA books, which was up 20.8% to $1.9 billion for 2014. In the education sector, instructional materials for elementary and secondary schools (K-12 system) increased by 10.7%, professional books increased by 10.1%.

The new market focuses are e-books and self-publishing. These two forces have grown fast in recent years and have imposed tremendous impact on U.S. publishing industry. The official industrial statistics implied that the e-book market has been saturated and were declining. But according to AuthorEarnings, an author’s organization, those statistics and reports neglected the e-books without ISBN numbers. AuthorEarnings declared that 30% of the e-books being purchased do not use ISBN numbers and are invisible to the industry’s official market surveys and reports. If AuthorEarnings is right, and I believe so, the market still has enormous potential in U.S. domestic market. In additional, the export of e-books and the digitalization of educational e-books were both predicted to have future growth.

Self-publishing is also a significant influence factor of the U.S. market. The Book Expo America (BEA) even has an annually conference aimed for this market called “uPublishU”. Bowker’s report reveals that “the number of self-published titles in 2013 increased to more than 458,564, up 17% over 2012 and 437% over 2008.”* But we also need to notice that the print books output of non-traditional publishing sector has been through a rapid decline during the year 2012. This is partly because the indie-authors switch to digital methods and services. This sector now has more intense connection with the digital publishing market. Many new tech innovations for self-publishers can be seen on the internet.

Since The U.S. has the largest and the most developed media and entertainment system, cross-media cooperation between book industry and M&E industry is highly vibrant. Comic and young adult adaptions seem to be the two most welcomed types in Hollywood. Beyond that, the developers of games, interactive apps are also looking for contents in book industry.

* http://publishingperspectives.com/2015/02/want-profit-author-think-sponsorships/

 

Leading Publishers

Penguin Random House
HarperCollins
Simon & Schuster
Macmillan
Hachette
McGraw-Hill Education
Wiley

Main Bookstore Chainns

Barnes & Noble
Book Off USA
Books-A-Million
Deseret Book, (also operates Seagull Book)
Family Christian Stores
Follett's
Half Price Books
Hastings Entertainment
Hudson News (chiefly located at airports and train stations)
Joseph-Beth Booksellers (also operates Davis-Kidd Booksellers in Nashville and Memphis)
Powell's Books (which includes the world's largest independent new and used bookstore)
Schuler Books & Music
LifeWay Christian Resources

[Note: I’ve been doing a research on German Book Fair and International Cultural Exchange since last November in Frankfurt Book Fair. Recently I began working with their new project called “The Markets: Global Publishing Summit“, which is a new event from the Frankfurt Book Fair and Publishing Perspectives that showcases seven strong and vibrant publishing regions. (Germany, China, the U.S., Mexico, South Korea, Turkey, Indonesia )

I did some basic research on these markets, sketched the situation in seven short passages. I hope they could deliver some useful information for those who are interested in these markets.]
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